Whilst the environment is a key focus for sustainability initiatives, in the care sector, sustainability also means building services that are stable, resilient, and being able to deliver consistent care over time. This could be through structures such as recruitment and staff policies, for example career progression pathways.
At Airmid, we embed this approach at every level of our service. Using our resources efficiently, we can provide a consistently high-quality service, as well as supporting wider sustainability ambitions for the environment and the sector.
How are Airmid promoting sustainability and how does this impact those receiving care?
The best quality care is delivered with sustainability at its core, not as a separate entity. At Airmid, we apply practical ways of working to promote sustainability while directly improving care outcomes. These include:
- Digital care planning and records, reducing reliance on paper while improving real-time accessibility for people receiving care, their families and professionals
- Local recruitment, reducing travel time and mileage while improving continuity of care and strengthening the local workforce
- Route planning and visit clustering, reducing unnecessary travel and enabling more reliable and consistent visit delivery
- Effective use of systems to minimise duplication, reducing administrative burden so staff can spend more time focusing on delivering care. This ensures time is spent on care delivery rather than duplication, directly improving the quality and consistency of support provided.
Responsible recruiting
By recruiting in the local area and with the ambition of retaining talent, we can also help promote sustainability of the care sector.
- We have committed to attending career events and actively promoting care as a career
- We have established clear career progression pathways, whether someone is working in administration or as a carer. This helps encourage staff to stay with Airmid, offering consistency of care, but also to stay in the care sector itself
- We are a Living Wage Employer, ensuring fair and competitive pay to support retention and workforce stability
- We foster a culture that focuses on inclusive recruitment as well as staff wellbeing
This approach supports continuity of care, which is a key driver of better outcomes and experiences for those receiving support.
An ongoing journey
Adopting a mindset of continuous improvement, we see delivering sustainable ways of working as an ongoing part of our culture rather than a one-off initiative.
When care services operate sustainably, they are more stable, more efficient and better able to deliver consistent, high quality care.
Sustainability is not separate from care quality — it is what enables care to be safe, reliable and effective both now and in the future.
About the Author
Louise Paul, Airmid Staffing’s Registered Manager, has over 10 years’ experience in home care and has experience of managing CQC ‘Good’ rated providers whilst striving toward an ‘Outstanding’ rating.
info@airmidstaffing.co.uk
02034346040